If the global business is to find a sustainable balance it must attend to the local as well as the global. This is to see unique local cultures as the source of growth, not discrepancies that must be forced to confirm to a global ‘way of working’. A healthy local culture teaches us how to use the corporation in order to grow. It connects the history, memories and stories of the place with the changes afoot in the environment. It provides a way to make sense of them, together, a way to work out difference and garner understanding.